App Store

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases. The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programmes are created to assist, inform and inspire our users while also helping our developers drive downloads and re-downloads of their apps and games. Create up to 35 custom product pages to showcase different content and features to different users. You can also drive traffic to each custom app product page with a unique URL.

Get recommendations based on the Apple products you already own.
For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps.
From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.
Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private.
Subscriptions and in-app purchases give you access to more features, content and more.
Apple Education Pricing is available to current and newly accepted university students and their parents, as well as teachers and staff at all levels.

Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security. Download the latest macOS for an all‑new entertainment experience. Developers can create advanced machine learning applications with free tools optimised for Apple devices. Use Core ML frameworks and Create ML tools to easily train new data sets directly on your computer.

iPad & iPhone

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them. The App Store Small Business Programme offers a reduced commission rate to developers who have made under $1 million in proceeds. So small businesses get an extra 15% on all paid apps and in‑app purchases.

Campaigns and programmes are created to assist, inform and inspire our users while also helping our developers drive downloads and re-downloads of their apps and games.
And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content.
Some free apps offer in-app purchases and subscriptions that you can buy.
If the App Store is missing on your device, you may have parental controls turned on.
Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device.

Find out which accessories are compatible with your devices. You can even use Apple Pay to check out from your iPhone when you visit a participating Apple Store. To turn off this feature, go to My Devices in Account Settings. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

Together we turn apps into opportunities.

All along the way, we’ve provided developers with the cutting‑edge tools and end‑to‑end support they need. So they can keep making the apps that change how people work, play, meet, learn, travel, and live their lives. PayPal Credit Terms and Conditions
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You can even pick up where you left off on any screen, across all your devices.
We ensure that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.
Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards.

Apple is committed to helping developers turn their brightest ideas into apps that change the world. That’s why the App Store helps you from start to finish — to build, test, market and distribute your products, and grow your business. Our marketplace is secure, trusted and accessible — connecting you to over 1.5 billion devices in 175 regions. In the App Store, if an app has a Get button instead of a price, the app is free. Some free apps offer in-app purchases and subscriptions that you can buy.

We provide over 170K technical documents and sample code to help you build your apps.

The developer, Apple, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy. Find answers, ask questions and connect with other Apple users. Apps help unlock the full potentialof your Apple devices.

Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web.
Offer may not be available in all stores, and may vary between in-store and online trade-in.
In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.
From the largest platform for augmented reality to advanced machine learning to whatever comes next.
Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Or if you decide to apply the whole trade-in value to lower the cost of your new iPhone, you will be responsible for closing your existing loan. With ever‑improving tools, shorter service times, more transparent policies and opportunities for one‑to‑one guidance, we help developers from start to ship. Our easy‑to‑use tools give you what you need to create high‑quality apps for iOS, iPadOS, macOS, tvOS and watchOS. So you can get your apps into the hands of millions of users around the world, and you’ll have the right tools to grow your user base and manage your business. The App Store lets you build an app once and distribute it to 175 stores around the world in over 40 languages. You get automatic access to a user base that confidently purchases content through the safe, seamless buying experience of the App Store.

Over 650M people visit the App Store each week.

Apple assumes no responsibility with regard to the selection, performance or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Get personalised access to solutions for your Apple products. Find out how to turn automatic updates on or off and update apps manually at any time. Discover more than 100 exclusive single-player and multiplayer games with no ads or in-app purchases when you join Apple Arcade.

This includes flexible business models, machinery that scales app distribution worldwide and tools to manage apps.
We strongly support all points of view being represented on the App Store.
Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.
The latest entertainment apps now come installed with the latest macOS.

Watch everything directly in the app or enjoy it offline, and discover the best of what’s on in the Watch Now tab. You can even pick up where you left off on any screen, <--more--> across all your devices. And for the first time, 4K2 and Dolby Atmos3–supported movies are available on Mac. And find it all in your music library on all your devices.

We help app developers take advantage of our latest hardware technologies.

From the largest platform for augmented reality to advanced machine learning to whatever comes next. Developers use the power of our world‑class technologies to create groundbreaking apps. These technologies are available to developers, including the ARKit framework.

These technologies are available to developers, including the ARKit framework.
In 12 years, the App Store has grown from 500 apps to 1.8 million — all reviewed and held to our high standards for privacy, security and content.
To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.
App product pages give you the information you need when deciding what to download.
Discover more than 100 exclusive single-player and multiplayer games with no ads or in-app purchases when you join Apple Arcade.

Visit the iTunes Store on iOS to buy and download your favourite songs, TV shows, movies and podcasts. You can also download macOS Catalina for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music, Apple TV and Apple Podcasts apps. And you’ll still have access to your favourite iTunes features, including your previous iTunes Store purchases, rentals and imports, and the ability to easily manage your library. We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away.

App Store Support

You should never have to worry about inappropriate content.

Create up to 35 custom product pages to showcase different content and features to different users.
Use TestFlight to manage your builds and get feedback, screenshots and crash details from your testers.
To turn off this feature, go to My Devices in Account Settings.
Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password.
System-level protections prevent an app from accessing data from other apps without your explicit permission.

Browse, purchase and download apps for your iPhone, iPad, Mac, Apple TV or Apple Watch in the App Store. Visit Apple Support online or use the Apple Support app to request a refund for App Store purchases. In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store. System-level protections prevent an app from accessing data from other apps without your explicit permission.

Data Linked to You

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. We strongly support all points of view being represented on the App Store.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews.
Build more intelligent experiences with machine learning.
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Note that the delivery date provided in checkout may be later if additional document verification is needed as part of your financing application.
Our dedicated software development kits (SDKs) and developer services feature over 250,000 APIs, so you can do just about anything with software or hardware.

This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ app connected wine thermometer policies. Discover events on the Today, Games, and Apps tabs on the App Store. Help users discover and rediscover your app with in‑app events. Find out exactly what your audience thinks of your app product page.

A study found that in 2020, the App Store facilitated over $643B in commerce globally.3

More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Create amazing apps for iOS, iPadOS, macOS, tvOS and watchOS with our extensive suite of free tools and frameworks. You also get access to each platform’s unique features — like Apple Pencil for iPadOS and cameras, sensors and processing that enable AR experiences — so you can seamlessly integrate your app with the optimal user experience for each device. And with industry-leading security, privacy protections and technologies built in, you’re free to focus on your ideas. Monthly pricing for our flexible upgrade options requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. If the trade-in value of your device is less than the outstanding value of your loan, you will need to make up the remainder of the payment when you purchase.

Get personalised access to solutions for your Apple products.
And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.
Discover events on the Today, Games, and Apps tabs on the App Store.
And find it all in your music library on all your devices.
You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free.

The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data. Build more intelligent experiences with machine learning. Easily build adaptive interfaces and make your apps accessible to everyone. Our standard UIKit and SwiftUI controls make it simple for you to connect your app to accessibility features like VoiceOver, Switch Control and AssistiveTouch.

There are over 30M registered Apple Developers from 227 regions.

App product pages give you the information you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you. Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live. Showcase timely events in your app by promoting them on the App Store and making them discoverable to millions of App Store visitors.

Apple makes no representations regarding third-party website accuracy or reliability.
Help users discover and rediscover your app with in‑app events.
In-store trade-in requires presentation of a valid photo ID.
Tools like HealthKit give engineers secure access to health data, HomeKit allows the remote management of devices around the home, and CloudKit unlocks data storage synced across devices.
Adjust your iTunes & App Store Purchases settings and make sure you choose “Allow” for the Installing Apps setting.

And Tap to Pay on iPhone already works with the payment service providers you use. The promotional Apple Education Pricing on AppleCare+ cannot be combined with non-promotional Apple Education Pricing. For complete details regarding best pdf editor app AppleCare+ coverage, see terms and conditions. The Apple Store app provides a more personal way to shop for the latest Apple products and accessories. Get recommendations based on the Apple products you already own.